Our Strategy
Our Strategy
We aim to be at the forefront, driving development to find the materials and solutions required to make our industry more sustainable and circular.
It’s on us to make sustainable tableware work.
Our future, a plastic-free, low-carbon and circular tableware world, brings with it new challenges, but also huge opportunities for the eco-tableware industry. The world needs intelligent, green supply chains for sustainable, safe and affordable plant-based tableware.
At Nature Bio this exactly is our focus, and we have repositioned the company as a key, system-relevant leader in the industry. Nature Bio is in a better position than any other tableware manufacturer to play a key role in shaping the plastic-free transition of our society. We are investing massively to meet the rapidly growing demand for eco-friendly disposable tableware and leading the way where others are hesitating.
We are the playmaker of the green packaging & tableware transformation.
Everyone is talking about plastic reduction & eco-friendly alternatives: we make it work!
Environmental protection and plastic pollution control is the most urgent task of our decade. Society, industry, and the economy must undergo a profound transformation in order to become plastic-free & low-carbon.
The disposable biodegradable tableware industry is making a key contribution to this and is therefore facing a decade of growth.
We are one of the world’s leading manufacturers with business areas including plant-based tableware, biodegradable packaging solutions and eco-product supply chains.
With our stable production capacity, global supply network and customers across more than 50 countries, we are playing a leading role in shaping a green, circular and sustainable disposable products world.
This is both an immense social responsibility to which we are committed and a unique entrepreneurial opportunity that we want to seize.
We have a clear focus
In order to achieve our goal, we have further developed our corporate strategy and have set a new course. We are setting three clear priorities on which we will focus our concentrated personnel and financial resources in the coming years: Growth, Sustainability, and Digitalization.
Growth
The green transition of tableware industry offers great growth potential for our business model. We are underpinning this with a further expansion of our planned investments: Between 2024 and 2028, we will increase our planned investments to a total of 43 billion euros. This corresponds to roughly a doubling in three years.
Sustainability
Sustainability is the core of our strategy and the benchmark for our actions.Our plant fiber biodegradable tableware drives the green transition by replacing single-use plastics.Together with our customers, we significantly reduce plastic waste and carbon emissions every year.We are committed to minimizing our direct environmental impact and building a fully eco-friendly production system.
Digitalization
We drive industrial upgrading through digital innovation. We integrate intelligent technology into R&D, production and supply chain management, develop efficient digital systems, implement reliable intelligent solutions, operate secure data platforms, and promote full-process digitalization across our plant fiber tableware business.
We’re creating added value for all
By developing our company into the playmaker of the global eco-friendly tableware industry, we are writing the next chapter in our company’s history and creating added value for all our stakeholders:
- The world and society will benefit from our green investment offensive.
- Our customers will benefit from our innovative eco-friendly solutions and a future-proof degradable tableware supply network.
- Our employees will benefit from attractive, sustainable employment opportunities in one of the most successful and innovative eco-friendly tableware companies.
- Our investors will benefit from our clear long-term growth prospects and the resulting attractive and reliable increase in earnings and dividends.
